This article relates to the chapter of “Activism” as it focuses on activism on Facebook. Although social media is a platform to bring awareness to social issues, there are problems with this type of activism as well. The article discusses three problems. Firstly, social media tends to transform social issues into cultural capital; social awareness can become the end of social gain, rather than social change. Another problem is slacktivism which is pretty obvious. The last one is “money troubles.” It suggests that anything that is posted on social media will become mass-consumed because social media platforms are all profit-maximizing corporations. Thus, the focus on social awareness can be devalued.