VSCO isn’t playing Instagram’s game, but it’s still thriving


While browsing my way through the depths of the internet, I recently stumbled across this article that speaks about the difference between the VSCO and Instagram culture. While Instagram relies heavily on a like-based system, VSCO differentiates itself by never providing the opportunity to like or comment on photos. What I’ve noticed from my own personal experience is that some people have become obsessed with how the number of likes that their photos will receive, and will go to an extreme of not even posting them because they are not deemed “Instagram-worthy”. Thus by creating a system in which displays a social hierarchy based on the ‘like culture’ truly provides limitations as many users are becoming more carefully about the content that they decide to share.


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