Unrelated to last weeks (or this weeks topic), I came across this article after looking into the impact of live streaming on a company/brand. I’m a huge fan of the electronic music scene and follow it avidly to stay updated on current trends in the scene. With the update in technology and combination with social media, Facebook was one of the first platforms to introduce the ability to live-stream videos. This aspect has done wonders for any music fan, and has allowed for like-minded individuals to virtually attend concerts without paying for a ticket.
Ultra Music Festival took place over the weekend in Miami, and is the first event to kick off the widely anticipated festival season. Over the past few years, major festivals like UMF have used live-streams on social networks to increase access to the events for those who can’t make it, making a valuable impact on the traffic that hits their social media channel.
While this article was written in 2015 and a little outdated, it still highlights the importance of live streaming and how it has reduced barriers across the world, making events accessible and encouraging the use of online social platforms to do so.