The article “The Hidden Technology That Makes Twitter Huge” by Paul Ford relates to chapter 8, Twitter and Democracy: A New Public Sphere? in Fuchs’ text. The article discusses how Twitter has transformed from being a simplistic blogging platform to a hugely profitable company. Ford notes at the end of the article that
“Twitter, like its half-sibling Facebook, became so powerful that people now use it to log on to other websites; your Twitter identity is a major component of your Web identity. And today major news properties and blogs increasingly look like Twitter: infinite streams of data, tags, and voices.”
Both Twitter and Facebook have greatly benefitted from advertisement revenues, and this article provides an interesting insight into the steps involved in forming Twitter’s success.