If you have time (roughly an hour), I would strongly recommend watching “Generation Like” (link below). It is a documentary that was shared in one of my Digital Communications classes and teaches us about how we are what we “like”. It shares a view with us about the rise of social media coming directly from the consumers, and their must-have need to find entrepreneurialism and innovation in the online social media world. It shares ideas of self-branding and how social media platforms are an economical masterpiece for doing such. The amount of subscribers one has, is attached to them as if it is their last name.