Generation “Like”

If you have time (roughly an hour), I would strongly recommend watching “Generation Like” (link below). It is a documentary that was shared in one of my Digital Communications classes and teaches us about how we are what we “like”. It shares a view with us about the rise of social media coming directly from the consumers, and their must-have need to find entrepreneurialism and innovation in the online social media world. It shares ideas of self-branding and how social media platforms are an economical masterpiece for doing such. The amount of subscribers one has, is attached to them as if it is their last name.

http://www.pbs.org/wgbh/frontline/film/generation-like/

Matthew Saunders

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