Esports Market Report

 

Although this takes us back to last week’s material, I found this report quite interesting. It’s an in-depth look at some of the numbers we looked at in lecture pertaining to the growing esports industry. I found section 4, “Value of The Audience” (pg. 16-24) particularly interesting. Highlights how esports is altering the digital marketing landscape, and how some large corporations (many of which are not directly related to the industry) are adjusting in order to capitalize on the wealthy demographic.

http://www.esports-conference.com/wp-content/uploads/2016/05/NEWZOO_Free_2016_Esports_Market_Report.pdf

 

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