I thought this story was really interesting. The idea that Snapchat marketing will ultimately help companies grow immensely. Snapchat is one of the fastest growing social media networks, which was initially only thought to be used by teenagers. As written in the article, the psychology of Snapchat is what makes it stand out over other social media outlets. The fact that the content disappears within 24 hours is what gets users to leep coming back. The idea of telling your brands “story” only 10 seconds at a time is quite challenging, however, it is the direction the market is heading.
Here is the link to the article: http://www.socialmediatoday.com/marketing/snapchat-business-how-reach-millennials-through-storytelling