Snapchat For Businesses- Smart Marketing

I thought this story was really interesting. The idea that Snapchat marketing will ultimately help companies grow immensely. Snapchat is one of the fastest growing social media networks, which was initially only thought to be used by teenagers. As written in the article, the psychology of Snapchat is what makes it stand out over other social media outlets. The fact that the content disappears within 24 hours is what gets users to leep coming back. The idea of telling your brands “story” only 10 seconds at a time is quite challenging, however, it is the direction the market is heading.

Here is the link to the article: http://www.socialmediatoday.com/marketing/snapchat-business-how-reach-millennials-through-storytelling

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One thought on “Snapchat For Businesses- Smart Marketing

  1. http://www.bloomberg.com/news/features/2015-05-26/evan-spiegel-reveals-plan-to-turn-snapchat-into-a-real-business

    Check out this interview Evan Spiegel (snapchat co-founder) did with Bloomberg. I’ve always thought snapchat’s money-making advertisements generates less feeling of repulsion compare to other apps that has very direct and targeted advertisements. Snapchat’s advertisements involves viewer interaction and engagement and I think this makes advertisements on snapchat to be more interesting.

    Like

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