Check out Buzzfeeds new Ad platform “Swarm” they just announced at South by Southwest.
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Check out Buzzfeeds new Ad platform “Swarm” they just announced at South by Southwest.
MIT 2155 
The big issue here, which continues to be the big question in online advertising, is how this will be measured. In this case, the social media platforms will have access to ad viewing metrics, but Buzzfeed won’t really be able to (their claims of “layering on top other forms of third-party measurement that allow our advertisers to see what they’re doing on each of the platforms” sounds like a bit of PR bs. It’ll be interesting to see how they decide on their ad rates without access to audience data.
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