As someone who does not have access to most of the new Snapchat filters (iPhone 4 problems), I do not understand the hype. McCain Foods Canada, however, is monopolizing on this new social media trend.
I was scrolling through my Twitter feed the other day and I saw this promoted tweet from McCain Foods Canada asking users to share their Face Swap with the hashtag #SmileSwap. Now, although I think the whole Face Swap trend is getting annoying, I think that this was an incredibly smart move on McCain’s part. McCain is using a trend that people are already talking about all over social media to promote their product and are attempting to join in on the hype. Now, I don’t know whether or not this tweet will cause people to go out of their way to buy smile fries and use the Face Swap feature with said fries, but it does create brand awareness amongst users searching the hashtag #FaceSwap. What do you think, smart or silly? Would you post a #SmileSwap?