Facebook launches “Reactions” worldwide

Today I noticed the latest Facebook introduction to ‘reactions’. As stated in the article, “Facebook users around the globe can now do more than “like” a post. They can love it, laugh at it or feel angered by it.” Mark Zuckerberg explained that the company was thinking about adding a “dislike” button, however, this created a large debate as to whether or not it would increase negativity and cyber bullying on the site.

Here is the link to the story about the update:

http://www.reuters.com/article/us-facebook-reactions-idUSKCN0VX1L7

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3 thoughts on “Facebook launches “Reactions” worldwide

  1. This is going to give Facebook access to loads of more data about its users’ preferences and emotional reaction to all sorts of content, and make their targeted ads even more effective (from the perspective of advertisers). It’ll be interesting to see how this affects their ad revenue.

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  2. That’s an interesting point Trent! I actually hadn’t thought about it that way before. I was just thinking how many people wanted the “dislike” button and how this was a smarter alternative, but I’m really interested in that different perspective. I guess adding on to your point then, it may also work as a filtering of such – so if many people are “angered” by it, it could perhaps work as a notifier like the report button. And in the same sense, it could also be used to collect a group of posts where many people “love it” or “laugh at it”, and create a separate page, where Facebook can benefit for the popularity of the posts (generating perhaps a new type of exploited labour). Do you think this is a possibility?

    Like

  3. As of January 2016, the “Like” button is clicked over 6 billion times a day – adjust to the change, advertisers will likely be assessing how to best convert the new flood of user data into sales and revenue. In last weeks’ lecture, we discussed the brilliant strategy Facebook uses to do exactly this. Facebook extracts relevant surplus value by promising advertisers access to better data and more targeted information on what ad works on what people.

    Mark Zuckerberg had finally acknowledged that the platform needed a more distinct way for users to interact with posts, for the obvious reason that “not every post is likable.” However, although I do believe this is true, the reason behind “Facebook reactions” is Facebook’s ulterior motive by colleting data from each of the new emoji. Similar to my groups presentation, “Reactions” are a way of manipulating users for profit. This kind of experiment is used to personalize everyone’s New Feeds. This information could also be used for tailoring ads to users based on how they “react” to content.

    Personally, I don’t find it necessary to expand on the “Like” button. I think it’s irrelevant and a breach of privacy. Facebook is deceiving its users and simply gathering information without our consent.

    Like

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