Foursquare – Profiting Through Third Party Data

Foursquare, an app that  recommends places based on users current and frequent locations has a relatively small user base of 50 million across all of Foursquare’s apps it has implemented a strategy to increase capital by creating an ad-targeting and location data business. It’s acquired GPS locations from other companies data-base allowing them to target ads to users on different apps that haven’t downloaded Foursquare. Is this ethical and are people concerned or has this sort of ad bombardment on our personal devices become naturalized?

Check out the full article at: http://www.wired.com/2016/01/foursquares-plan-to-use-your-data-to-make-money-even-if-you-arent-a-user/

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