The Social media platform more businesses should be using

Reminded me of the different social media outlets that are not often discussed.

Interesting read.
Instagram for B2B: The time is now

http://www.the-future-of-commerce.com/2015/12/21/instagram-for-b2b/

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One thought on “The Social media platform more businesses should be using

  1. This is an intriguing trend. Instagram’s focus on simple images makes it a really useful PR tool. For example, if you take a look at the Novartis Instragram account linked in that article, you can see that their use of “inspirational” global images appears to be a concerted attempt to handle its public image problem in the global South due to its long practice of preventing the use of much cheaper generic alternatives to its drugs (eg see http://www.commondreams.org/news/2013/04/01/human-rights-win-big-pharma-novartis-loses-patent-case). I wonder how effective its Instagram presence is vs other social media and PR channels?

    Liked by 1 person

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